The fierce competition of freight O2O market business model becomes the focus of capital chase
China Logistics News Network: from 2014, the voice of the mobile Internet transformation of the traditional freight industry has swept through the whole industry. Hundreds of corresponding APP freight forwarder are competing to appear like a "hundred regiment war". (May 2016) freight O2O enterprises have been springing up in 2014 and after the enhanced market in 2015. Finally, at the end of 2015, they grew to a relatively stable stage of development. In the trunk transportation, the freight car Gang, the full fleet, the land whale and the Fuyou truck have basically occupied the whole trunk line O2O market. In the urban area distribution, the enterprises show the sharp edge with the cloud bird technology, the barter, the blue rhinoceros, the speed dispatch and the 58 speed transportation. Relatively speaking, the competition in the area of urban distribution is still in a very exciting state. Of course, there are many excellent enterprises in the subdivision of other highway logistics. The rules of the industry have not yet appeared. Whatundefineds going on in the future? Since 2014, the voice of the mobile Internet to transform the traditional freight industry has swept through the industry, with hundreds of APP freight forwarder competing to appear, a "hundred regiment war". (I) the same business model The business model can be said to be the original intention of an enterprise. A good business model can not only indicate the way for the development of the enterprise, but also the key point for the enterprise to obtain capital investment. (1) model of integrated service platform for wagons The truck Gang connects the driver and the owner through the Internet, and makes deep ploughing in the post truck service market to embody its own value to gain economic benefits. It is now known that the truck gang has been involved in the matching of vehicles and goods, the operation of intelligent logistics park, the intelligent hardware development of logistics, the logistics finance and other related highway logistics infrastructure platforms. Related business. (2) full mobile Internet information service platform We hope to build a comprehensive information service platform through mobile Internet technology, build credit database of highway logistics industry through cloud computing, large data, and realize value-added services through credit management, such as finance, post truck service market and so on. (3) Fu you truck - UBER Taobao Fu you truck is relatively different from the above two. Blessing trucks control vehicles through docking freight broker (that is often said information intermediary), and then directly docking the owner to become an integrated supplier of sales and transportation, in order to improve the logistics efficiency to play its own value. From the business model of the above three, it can be said that the essence is the same, it is the matching of the basic resources (car and cargo) through the car and cargo, and then added value added service (finance, post truck service, business service, etc.), even if the initial business model is different, the business model is gradually becoming the same in the competition and competing with each other. The process is also a process of learning from each other. But no one has thought that the first step in the competition (the source of the car, the source of the goods) will be so difficult, and we can only choose the shortcut - the money burning allowance. (two) the darling of capital In the face of the trillions of markets, the capital industry has been unable to fade away and have already smelled this big cake. Therefore, all enterprises have gained more or less investment to learn the Subsidy Methods of the year travel field, in order to train user habits and speed up the pace of the Internet transformation of traditional logistics industry. There are some people in the industry to make a preliminary statistics on the O2O financing situation, such as the table, in the two pages of a four paper of the financing chart can be clearly seen, capital is very popular in the field of freight O2O, tens of millions of financing in endlessly, the financing of hundreds of millions is not an example, in short, the capital intensifies the intensity of the war, in a field of smoke over the field After that, many enterprises collapsed and many enterprises were forced to transform.